The workshop will take place on the basis of three case studies and open discussion.
As social networks broaden the possibilities of addressing audiences, media outlets and event organisers are constantly trying to find the right content to attract their audiences. What are needed are new steps forward in discovering, experiencing, reading and listening to music for audiences of relevance to artists, the media, clubs and events together. What is the best way of promoting your music? How can content creation be experienced as a new source of collaboration between media, partners, clubs and agencies in order to broadcast and promote innovative music?